Dorie — Wall Street Journal bestselling author of The Long Game and Reinventing You and Executive Education Faculty at Columbia Business School — argues that when content "sounds like AI," what people really mean is that it sounds boring, boilerplate, and checked-out. The same thing would happen if you hired a lazy ghostwriter or wrote it yourself while watching TV. AI just makes that bad output faster to produce. She walks through how to iteratively train AI on your actual voice — flagging the small tells one at a time (no emojis, no repeated filler words, no boilerplate phrasing) until it captures something distinctive. Then she introduces social proof as one of the three pillars of her recognized expert formula for building credibility from zero: strategic affiliations that signal to people you're pre-vetted, so they can relax their vigilance and say yes to you. Watch the full episode: https://www.youtube.com/watch?v=aCxVIZiS72A&t=1s Connect with Dorie: https://www.linkedin.com/in/doriec/ The Long Game by Dorie Clark: https://bit.ly/3Qwlec4 AI-Native Course — Intro to AI for Work: https://www.datacamp.com/courses/introduction-to-ai-for-work New to DataCamp? Learn on the go using the DataCamp mobile app - https://www.datacamp.com/mobile Empower your business with world-class data and AI skills with DataCamp for business - https://www.datacamp.com/business